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Worshiping the Clock

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Client

Boutique dos Relógios

Category

Website

year

2016

Boutique dos Relógios is the largest retailer of watches and jewellery in Portugal. After opening 42 stores around the country in 22 years they required The Wizards to build their 43rd retail space: the online store.

Legend has it the first watch was sold within 4 minutes after the online store went live. The Wizards built it along with a new Boutique dos Relógios full website. A project as artful, demanding and detailed as its focus: the noble art of watch-making.

Here are some of The Wizard's favourite features:

  • The rich little details that make sense in the category: like the subtly textured not-just-plain-white background, the star shaped markers on the homepage hero and store categories and special button highlight animations.
  • The intricate but intuitive multi-selection filtering system for the online store with various kinds of multi-selection filters that influence one another.
  • The editorial-style section with product hotspots easily updated and managed via the site's CMS.

The shiny digital hub targets not only Portugal but also the Russian, Chinese and African markets and is fully integrated with SAP and the DIAMANTE POS management system.

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