Loving All the Marketeers
Social Media Campaign
It was February and love was in the air and in the Wi-Fi. Valentine's Day was just around the corner and The Wizards wanted to spread the love through Facebook.
An album was created, a set of images with sentences that spoke the true language of all Marketing Professionals. Expressions like "Return On Investment" or "Call to Action" were included. Our target? Marketeers and Advertisers in Portugal. The 8-bit design on the images made them extra nostalgic and extremely shareable.
The Facebook post reached 128,945 people, engaging 14,337 of them with 181 comments and 1150 likes. The best part was seeing the love being spread out by others. In total, there were had 227 shares that made our hearts beat faster.
The Wizard's top moments:
- Fun comments and shares on the images;
- The unconventional use of well-known expressions of the Marketing World;
- Providing a good excuse to say something nice/funny to someone dear.