Celebrating a 40th Birthday
Galp, the National Petroleum & Energy Corporation, is one of the biggest and most important brands in Portugal. To celebrate its 40th birthday, Bus Agency created a limited-edition book that gathered all the memorable advertising campaigns, personalities, history and stories of the Galp Brand. Then they called the Wizards to develop the Digital front of the project.
The Wizards set the project free. They built a website that allowed the content to go beyond the limited-edition book and reach the general public. It was also freed from the 40-year time limit - as now the project can be continuously updated for (at least) 40 more years.
The Book itself got a little magic going on too. The Wizards developed an Augmented Reality App that brings videos and animated content to life by pointing the mobile device camera to the book pages.